1. Size - number of students
2. The Spectator
3. Location: NYC - internships
4. Alumni connections - "I went to Columbia too!"
5. Diversity
1. Cost: $2,400 and onwards upwards
2. Away from home!
3. Winters
4. Coldness of city / school / people
5. NYC is expensive (not really)
Balanced results
calculates based on both emotional weights, rational weights and user opinions
Emotional results
calculates based only on emotional weights, and user opinions
Rational results
calculates based only on rational weights, and user opinions